Zeiss

Sony recently held a seminar on the wide variety of lens options for their E-mount cameras likes the full-frame Sony A7s and Super 35 Sony PXW-FS7. The seminar is entitled "An original approach to 35mm optical systems design for still & motion picture shooting" and covers input from both Sony engineers, Zeiss representatives and award-winning DoPs.

Recently, Zeiss announced a new addition, or rather expansion to their line-up of lenses called BATIS. The new family currently comprises of 2 focal lengths - 25mm f2.0 and 85mm f/1.8. The Batis line, features a very slick design and immaculate construction reminiscent of the Touit line-up with fine metal finish and slick focus barrel.