Zeiss

Zeiss expands their award-winning Milvus family of prime lenses with three new focal lengths - two ultra-wide 15mm f2.8; a 18mm f2.8, which will surely make lots of landscape and architecture photographers happy and a telephoto 135mm f2.0 for portrait photographers.

Zeiss have announced a brad new Lightweight Zoom - LWZ.3 with a very decent range - 21-100mm T2.9-3.9 with Super 35 sensor coverage and Interchangeable lens mount system for maximum flexibility. Documentary and wildlife shooters in particular should take a look at this lens as the lens not only features a good range of focal lengths, but is also quite affordable - at just over £7000 + VAT.

Zeiss just announced their own Lens Gear Rings for the Zeiss Milvus, Loxia and Otus lenses, making them automatically compatible with follow focus systems for video work. The new Zeiss Lens Gear Rings is made out of premium aluminium with a hardened surface coating that easily slips onto the lens' focus ring.

Zeiss just added a third prime lens to their esteemed Batis family of full-frame lenses designed for the latest E-mount mirrorless cameras by Sony - the Batis 18mm f2.8 is a full-frame wide angle monster that boasts super-sharp image quality and premium build quality.

The ZEISS Loxia 21mm f2.8 is the youngest addition to the Loxia family of compact full-frame lenses for Sony E mount cameras such as the Sony A7s, A7s II and A7R II. Videographers can benefit from the fluid manual aperture option and the solid metal construction. And of course, outstanding world-class image quality from none other than legendary optics-maker Zeiss.