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OK, here we go with the first product announcements from Sony at IBC 2019. The details are brief as this first document is just to give you an overview. What do you do when you have a product that has dominated market share over the past 5 years ? easy…launch a new one that is even better !!
What a difference a year makes… at the BSC Expo in 2018 Sony were despondent as ARRI launched their 4K Alexa LF camera to counter the Sony VENICE. Along with 16 large-format Arri Signature Prime lenses it appeared to be the camera the industry was waiting for…or was it?
