Arri Amira 4K Upgrade

ARRI previously announced back in the Fall, that their documentary-style AMIRA camera will be able to record 4K UHD on-board in the near future. Today ARRI has made good on its promise to unlock the true potential of their "baby" ALEXA - the ARRI AMIRA by announcing the SUP (firmware update in ARRI speak) 2.0 which will give the camera UHD recording options and to the delight of thousands of broadcast DP's and producers - broadcast workhorse MPEG-2 50Mb/s 422 MXF recording in a future update to come in the middle of 2015.

Announced at IBC 2013, the ARRI Amira continued legacy the highly regarded German film equipment manufacturer often associated with exceptional imagery and build quality. The Amira shares its sensor with the Alexa, whcih has been the most popular digital cinema camera for Hollywood productions for the past three years. The Amira has been shipping to customers for the last six months and since captured incredible imagery on various productions from commercials to documentary work and broadcast narrative drama.

ARRI is responding to customer demand for higher resolutions by upgrading the already incredible brand new documentary style Amira camera with a 4K UHD (3840 x 2160) ProRes option up to 60fps in-camera recording on CFast 2.0 cards.