Visual Impact Blog

Cooke Chairman Les Zellan explores the history, the art and the science of optics, photography and filmmaking. In this webinar he discusses ‘glass’ choices, the famous ‘Cooke Look’ and how in the digital world perfection is not always what filmmakers want.

SIGMA Corporation launches new seven interchangeable ART prime lenses with full-frame sensors for Sony E-mount cameras. SIGMA will gradually introduce the lenses as members of the Art line, which offers photographers the highest level of optical performance.

Panasonic has recently announced development of the industry's first 8K high-resolution and high-performance Global Shutter Technology using Organic-Photoconductive-Film (OPF) CMOS Image Sensor. The new technology  enables 8K high-resolution (36M pixels) video at 60fps framerate, 450k high-saturation electrons and global shutter imaging with sensitivity modulation function simultaneously.

Panasonic announce details for the upcoming FREE firmware update 2.0 for the AU-EVA1 cinema camera. The firmware will support the camera's recording capabilities,  including RAW outputs, time lapse recording, HD 4:2:2 interlaced formats, ALL-Intra frame recording formats and more. The firmware which is set to be released at the end of March.

Blackmagic Design recently announced the all new ATEM 1 M/E Advanced Panel, a compact hardware control panel elegantly designed to work with all ATEM switchers. The advanced panel features the most recent broadcast technology, with smooth professional buttons, knobs, T-Bar fader and joystick, a built in LCD and more.