Visual Impact Blog

ALEXA 35 is a 4K Super 35 camera that elevates digital cinematography to unprecedented heights. ARRI’s first new sensor for 12 years builds on the evolution of the ALEXA family over that period, delivering 2.5 stops more dynamic range, film-like highlight handling, better low light performance, and richer colours.

This week we are featuring Litepanel's announcement of their new Gemini 2x1 Hard panel - with an impressive maximum output of 23,000 lux, Adobe's latest HDR features for Premiere Pro and Tilta's Speed Rail Car Mounting Kit for the Hydra Predator Stabilization System.

Brighter than any other 2x1 panel, yet lighter than its peers, Gemini 2x1 Hard is a beautiful paradox delivering up to 23,000 lux of glorious high quality cinematic lighting in a lightweight agile fixture.

This week we are featuring CinCraft Mapper from ZEISS - A new lens data service for efficient VFX workflows, Bright Tangerine's new KASBAH Shoulder Support System and the new anamorphic 50mm T2.9 lens from budget cine-lens maker Great Joy.

This week we are featuring the latest cloud-based innovations from Atomos, Aputure's new addition to the LS range with the LS 600c Pro and DZOFilm's latest cine lens - the 14-30mm Pictor Zoom.