ARRI just announced their highly-anticipated new camera the Alexa 35. Building on the legacy of the original ALEXA released 12 years ago, the ALEXA 35 represents the pinnacle of digital cinematography. ARRI has developed a brand new 4.6K Super 35 sensor capable of capturing 17 measurable stops dynamic range, more than any other digital cinema camera and ensuring compatibility with all your favourite spherical and anamorphic lenses.