Visual Impact Blog

The Atomos Shogun is the perfect companion to the Panasonic GH4, which already shoots 4K internally on SDXC cards, however for those wanting to upgrade their footage to a 10bit 422 chroma sampling – the Atomos Shogun will provide such recording capabilities via HDMI. The Sony A7s with its full frame super-sensitive sensor can currently record 1080p internally, however the Shogun can unlock the true potential of this phenomenal camera giving it the 4K (UHD) treatment.

Sitting between the XF100/105 and the larger XF300/305, the XF200/205 is a serious video machine packing some serious features in a small body making it accessible and easy to use for video professionals, while enabling all to achieve stellar results.

The new G Series is compliant to XQD Format Version 2, both PCI Express Gen.2 and USB3.0 interface are supported on a newly-developed controller for high performance. The G Series delivers increased read 400MB/s*1 and write 350MB/s*1 speeds, which is 3x times the speed of the previous N Series cards.

Just before Christmas, ARRI announced a full complement of professional-quality accessories from its PCA range, specifically tailored to Sony’s PXW-FS7 camera. These accessories will be available individually, or in several competitively-priced sets, providing unrivalled reliability and compatibility with industry-standard tools.

Announced at IBC 2013, the ARRI Amira continued legacy the highly regarded German film equipment manufacturer often associated with exceptional imagery and build quality. The Amira shares its sensor with the Alexa, whcih has been the most popular digital cinema camera for Hollywood productions for the past three years. The Amira has been shipping to customers for the last six months and since captured incredible imagery on various productions from commercials to documentary work and broadcast narrative drama.