Visual Impact Blog

  1. NAB 2015 Is Just Around The Corner: Our Expectations Of What We May See in Las Vegas

    Every year in the beginning of April thousands upon thousands of video professionals and industry folks descend upon the desert oasis and get lost in the lavishness of Las Vegas for the biggest broadcast video trade show in the world – The National Association of Broadcasters Show, or simply NAB Show.
  2. 10 Helpful Hints To Get You Started Shooting with the AJA CION

    The team at AJA recently released their some really helpful tips on how to get started wth their brand new camera – the 4K capable AJA Cion. The camera was announced at last year's NAB, and started shipping at year end. AJA have put in a great deal of hard work into the camera and it shows – the beautiful ergonomic design is matched by a powerhouse of internal features ranging from 4K to 2K and HD acquisition in broadcast popular Apple ProRes format.
  3. New Master Anamorphic Flare Sets from ARRI

    It has been a very busy week and a busy month for ARRI. A month ago at BVE 2015 we had the chance to see their “miniaturized” ALEXA Mini (very appropriately named) and just after announcing a new ALEXA SXT camera line-up earlier last week, ARRI have come around and announced a new lens flare sets for their Master Anamorphic series of lenses. Hollywood titans JJ Abrams and Paul Thomas Anderson, a proven anamorphic aficionados, will be particularly excited to hear about these new lens flare sets from ARRI.
  4. 10 Helpful Hints To Get You Started Shooting with the AJA CION

    The team at AJA recently released their some really helpful tips on how to get started wth their brand new camera – the 4K capable AJA Cion. The camera was announced at last year's NAB, and started shipping at year end. AJA have put in a great deal of hard work into the camera and it shows – the beautiful ergonomic design is matched by a powerhouse of internal features ranging from 4K to 2K and HD acquisition in broadcast popular Apple ProRes format.
  5. ARRI Announces the 4K Super 35 ALEXA SXT Cameras Ahead of NAB 2015

    Hot off the Press: ARRI is expanding the ALEXA family once again and launching a new Alexa SXT (Super Xtended Technology) digital cinema camera featuring in-camera ProRes 4K UHD (3840 x 2160 pixels) and ProRes True 4K Cine (4096 x 2637 pixels) recording.