Visual Impact Blog

Renowned for their optical quality, design and functionality, Fujifilm have been a leading force in the world of photographic solutions and broadcast lenses for quite some time. As technology evolves and more and more manufacturers look towards 4K capture, something that camera manufacturers have been doing for the past few years, it's only a natural and logical next step for glass makers to start thinking about designing lenses optimised for 4K acquisition.

Litepanels have been creating industry leading LED panels for almost a decade now, and with the recent introduction of the powerful and bi-colour Astra 1x1 original panel, it quickly became a permanent fixture in cameraman's lighting kits for interview lighting, documentary, corporate work and everything in between.

Sony just released firmware update version 1.20 for their PXW-X200 Professional camcorder. The new firmware activates the MI Shoe so users can use the UWP-D11 series wireless transmitter without any cables as well as power the unit through the MI Shoe. Streaming and Simultaneous recording to 2 x SxS cards is now available. The GPS module that is built-into the camera is now activated as well. 

ARRI has done it again - bringing out a lens that not that long ago many though wasn't possible to achieve. A wide angle anamorpic zoom! Cinematographers working in the documentary and film world would love the new possibility brought by this incredible new lens from ARRI. The new ARRI Anamorphic Ultra Wide Zoom AUWZ 19-36/T4.2 is a unique lens that perfectly complements the ARRI/ZEISS Master Anamorphic lenses by extending the range to cover extreme wide-angle focal lengths between 19 mm and 36 mm, without any sacrifice in image quality.

Convergent Design are one of those companies that have very few products, but are really good at what they do. Their recorders have become industry standard on pretty much any shoot involving a Sony FS700/FS7 or Canon C500 when 4K recording is required. The Convergent Design Odyssey7Q family of 4K recorder/monitors lead by their flagship 7Q+ model have been 4K production favourite tools for quite some time now.