Visual Impact Blog

  1. New ARRI Alexa MINI Cage & Full Production Rig and Accessories from ActionProducts

    Swiss-based film & TV equipment manufacturer ActionProducts just released their latest Alexa MINI accessories. Similar to their modular line-up of accessories for RED Epic/Scarlet, ActionProducts equips the Alexa Mini with everything you can dream of to configure them for everything from an A-Camera package to hand-held, rig, stabilized, gimbal or wireless operation.

  2. In-Depth Exploration of the Sony FS7 For Documentary Work by Award-Winning DP Andy Young

    Ever since it's introduction almost a year ago at last year's IBC trade show in Amsterdam, the 4K Sony PXW-FS7 departs from traditional Super35mm camera design as it combines lightweight optics, efficient compression with high-performance 4K, excellent color, wide dynamic range, in a minimalist, rig-less, ergonomic package optimized for Cinéma Vérité type production.

  3. Odyssey7Q+ Firmware 2015.7 Released Featuring More Anamorphic De-Squeeze Options & LUT Support Plus Much More

    Convergent Design, who recently announced they are expanding third party SSD support for use in their Odyssey7/Q/7Q+ family 4K recorder/monitors, also recently released a new firmware update (2015.7), which added some new functionality and enabled third party support for certain models Samsung SSD drives.

  4. Get £200 Cashback and a Free Action Pack When You Buy an Atomos Shogun + Panasonic GH4 / More Atomos Promos!

    Atomos and Panasonic have teamed up for an awesome promotion - you can get £200 Cashback when you buy a Panasonic GH4 + Atomos Shogun and in addition to the cashback, Atomos will throw in a free Action Pack (alone worth £169).

  5. Blackmagic Releases Firmware Update 2.5 With 720p/60 Slow-Motion

    Blackmagic Design just released firmware update 2.5, which primarily adds new features such as 720p/60 slow-motion to the Blackmagic Studio Camera and the Studio Camera 4K.