Visual Impact Blog

Without a doubt, Emmanuel Lubetzki, ASC is one of the most revered and ground-breaking cinematographers working in Hollywood today. The Mexico born Chivo, as he's jovially called sometimes, has been a long time collaborator with auteurs like Terrence Malick and Alejandro Gonzalez Innaritu.

With 4K cameras becoming more and more popular, the lenses you put in front of the sensor become even more important as to render sharp and life-like images. Canon has some amazing 4K technology already like the Canon EOS C500 and the newer XC10 4K hybrid camera, and with the upcoming Canon C300 Mark II it's a good idea to look at some facts about 4K optics.

Sony recently held a seminar on the wide variety of lens options for their E-mount cameras likes the full-frame Sony A7s and Super 35 Sony PXW-FS7. The seminar is entitled "An original approach to 35mm optical systems design for still & motion picture shooting" and covers input from both Sony engineers, Zeiss representatives and award-winning DoPs.

Avid has been a de-facto motion picture and broadcast industry standard for the past few decades, but in the past few years has faced serious competition from Apple with Final Cut Pro and then X, and more recently with the meteoric rise of Adobe Premiere Pro and the rest of the creative suite. Recently, Avid released Media Composer 8.4 - the latest update to its staple software for professional video editing.

Recently, Canon Professional, released a behind the scenes video of Director/Cinematographer Matthew Heineman who takes us behind the scenes at the making of Cartel Land, a documentary de-glamorizing the Mexican drug trade. The production used a Canon C300 as main camera, and the EOS-1D C for aerials.