Visual Impact Blog

Earlier this month, Sony unveiled three brand new lenses including the much awaited 24-70mm F2.8 GM Full-Frame lens, the 85mm f1.4 and the telephoto 70-200mm f2.8 OSS. All three new lenses are part of a brand new line-up called G-Master series - targeting Full-Frame stills photographers and videographers alike.

The Canon EOS-1D X Mark II represents the pinnacle of Canon's engineering and a revolutionary step forward to bridging the cap between professional stills and video acquisition. Here are the top 7 features that have a significant impact on how you shoot video with the 1D X Mark II that we think you'll love.

Panasonic officially unveiled their latest addition to the Varicam family - the lightweight and compact Varicam LT 4K Super 35 camera. The new camera is a departure from the modular design of its predecessor, however it does share the Varicam DNA and a lot of the features of the 35 as well as bringing some of its own to the table.

Sony just announced that their CineAlta F5 and F55 professional 4K camcorders will be getting a significant upgrade soon enabling Cache recording in RAW up to 30 seconds in 24 fps with the help of an optional accessory. The details around this optional accessory are not yet known.

Earlier today, Convergent Design announced their flagship Odyssey7Q+ 4K RAW Recorder will support the Raw output on the new Panasonic Varicam LT. This is great news for cinematographers and productions requiring the highest level of digital cinema imagery for VFX and heavy colour grading work. The Varicam LT Raw will be included in the Odyssey7Q+ Raw bundle available to purchase directly from Convergent Design. Here at Visual Impact we can supply the Odyssey7Q+ 4K Raw Recorder, required media and accessories.