Visual Impact Blog

  1. ARRI Amira SUP 4.0 Adds Super 16mm Mode and Improves Multicam

    ARRI have announced the details of the latest software update SUP 4.0 for their docu-style single operator camera the AMIRA. The firmware update mirrors a lot of the features of the latest firmware update for the ALEXA MINI, such as Super 16mm mode allowing cinematographers to utilise S16 lenses, however it also features Multicam mode, a feature exclusive to the AMIRA.

  2. New ARRI Pro Camera Accessories for Sony A7S/RII, RED DSMC 2 and Varicam LT

    At NAB 2016, ARRI also announced some additional accessories part of their PCA - pro camera accessories range for popular cameras like the Sony A7sII/A7rII, the Panasonic Varicam LT, and RED DSMC2 bodies such as the Weapon, Raven, and Scarlet-W.

  3. Convergent Design Odyssey7Q+ to Support Varicam LT and Sony FS5 Raw

    Convergent Design announced they are expanding Raw support for new cameras such as the Panasonic Varicam LT and the newly announced Sony FS5 raw as well as the I/O Industries Flare 4K-SDI cameras. The support for these raw options will be included in their Raw Bundle for the Odyssey7Q+ as free updates.

  4. New Lightweight Pelican Air Cases Debut at NAB 2016

    Pelican Cases announced a brand new line-up of super-light travel cases called Pelican Air that still offer the premium protection and solid durability Pelican are well known for, but also helps frequent flyer shooters avoid extra charges for excess baggage.

  5. Lytro Debuts 755 MP Light Field Cinema Camera Aiming to Change The Way We Make Films Forever

    Lytro debuted their latest invention - a revolutionary Light Field Cinema Camera that looks like a giant laser gun from a Sci-fi movie rather than a conventional camera, in front of an ecstatic packed house at NAB 2016. Lytro have been making light field stills cameras for a few years on a more consumer level, but recently the company shifted direction completely and now shocked crowds at NAB with their latest demo short film "Life" captured with their revolutionary technology that has the potential to fundamentally change the way movies are shot.