Visual Impact Blog

Sony just announced a brand new camera - the NX5R is the highly anticipated successor to the very successful Sony NX5 and NX3 camcorders. The new NX5R features some significant improvements and latest technology from Sony including a multi-interface shoe for wireless/cableless audio, FTP/WiFi and NFC connectivity, 40x Clear Image Zoom, and much more.

Purchasing a professional camera can often be a rather involved process and researching the right camera for your needs isn't always as easy as it seems. In this video, we've put together five important things you need to be aware of if you are considering purchasing the Blackmagic Design URSA Mini 4.6K camera.

Here's a few reasons why HDR might just be the next big thing (and why you already may be shooting HDR without knowing it.)

Sony just released the latest firmware version 3.30 for their popular full-frame mirrorless beast the Sony A7RII. The latest firmware offers improvements such as “optimizing temperature control...” which will hopefully prevent overheating when shooting 4K video for prolonged periods of time as some users have experienced in the past.

Blackmagic Camera Update 4.0 includes a completely new and re-designed user interface with simple tap and swipe gestures that give you faster access to camera controls and settings, new exposure and focus assist tools and much more. The new URSA Mini 4.6K user interface transforms the user experience and offers more intuitive and easy access to major camera parameters than ever before.