Visual Impact Blog

Zeiss have announced a brad new Lightweight Zoom - LWZ.3 with a very decent range - 21-100mm T2.9-3.9 with Super 35 sensor coverage and Interchangeable lens mount system for maximum flexibility. Documentary and wildlife shooters in particular should take a look at this lens as the lens not only features a good range of focal lengths, but is also quite affordable - at just over £7000 + VAT.

Canon kicked-off the IBC 2016 announcement season with a brand new top-end 4K Camera - the EOS C700 and an updated version of the XC10 called XC15. In addition to the two new cameras, Canon also announced a couple of new HDR 4K reference displays, which promise high-end picture fidelity for post-production professionals.

Legendary tripod manufacturer Sachtler announced their latest addition to their successful FSB medium range tripod line-up - the new FSB 10. This is quite a major announcement as the FSB 10 is the first 100 mm fluid head in the FSB line. This means the FSB 10 is able to support up to 12 kg/26.5 lbs in payload making it perfect for medium sized cameras like the Sony FS7, Canon C100 Mark II, C300 Mark II and similar.

Canon announced the much anticipated 5D Mark IV last week and the internet has been buzzing over the specs and footage from the camera. Undoubtedly, this will be a hugely popular stills camera for professional and enthusiast photographers as with the previous 2 generations; however the real question here is - how well does it fare in the video department?

The new Sony MCX-500 ‘live producer’ is ideal for single operators on small-scale multi-camera shoots where often affordability is a key factor. Sony's new MCX-500 all-in-one Multi-cam producer includes a wide-range of functionality along with an easy-to-use interface for use in a variety of different types of productions.