Visual Impact Blog

  1. Atomos Shogun Inferno 4K/60p Recorder and HDR Monitor Now Shipping, Plus ARRI and Panasonic HDR Raw Support

    At IBC 2016, Atomos announced their flagship 4K/60p, CinemaDNG Raw and HDR monitor/recorder Shogun Inferno is shipping this month with some new amazing features including ARRIRAW & Panasonic HDR Raw recording, expanded PQ & HLG compatibility for playback to HDR screens & wider support from editing packages for mobile HDR editing. The company also announced they forged a partnership with renowned hard disk and backup solutions maker G-Technology by directly integrating the Atomos Master Caddy into the G-Technology ev Series workflow solutions.

  2. ZEISS announce 3 NEW Milvus Lenses - A Super-Wide 15mm f/2.8; 18mm f/2.8 and a telephoto 135mm f/2.0

    Zeiss expands their award-winning Milvus family of prime lenses with three new focal lengths - two ultra-wide 15mm f2.8; a 18mm f2.8, which will surely make lots of landscape and architecture photographers happy and a telephoto 135mm f2.0 for portrait photographers.

  3. Our IBC 2016 Coverage Starts Today with the new Canon EOS C700!

    We're headed to Amsterdam to bring you the latest product announcements in short video reports! We start with the latest announcement from Canon - the mighty EOS C700!

  4. Panasonic and CODEX Partner Up on a New VARICAM PURE 4K RAW Camera

    Panasonic and award-winning high-end Raw accessories manufacturer CODEX once again team up to leverage their engineering and technical expertise of RAW recording in 2K and 4K resolutions to develop a new integrated and smaller VariCam 4K Super 35 camera. The brand new VariCam Pure digital cinematography camera. is a RAW-only camera that takes the VariCam 35 4K recording head and a newly developed 2.0 V-Raw 4K recorder from Codex for a completely new cinematic experience.

  5. Canon EOS C500 Price Drop and New ARRI PCA Accessories for Canon EOS C700

    With the announcement of the new EOS C700 flagship 4K camera in the EOS Cinema line-up, the now ageing Canon C500 gets a welcomed price drop, that makes it even more appealing to broadcast and cinema productions. Also, ARRI have some new Pro Accessories from their renowned PCA range for the EOS C700.