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Canon shows off first official footage from the Canon C700, that was recently used to shoot a stunning Aston Martin commercial. The new Canon EOS C700 is the latest 4K flagship camera from Canon that made a huge splash at IBC 2016 where it was unveiled for the first time.

Sony has made the much anticipated firmware update 8.0 now available to download. However, it should be noted that F5 and F55 owners with specific serial numbers cannot download this firmware and need to contact Sony Prime Support.

The Video Assist monitor/recorders from Blackmagic Design go from strength to strength with the latest firmware update version 2.2, which adds an MXF wrapper for DNxHD and the 4K DNxHR codecs on the Video Assist 4K, as well as false colour for assisting camera operators with exposure. The firmware also adds improvements to the focus assist peaking with the addition of more colours - Red, Green, Blue and White.

DJI just announced their most compact and smartest 4K drone to date - the Mavic Pro is so tiny that it can easily fit in a small backpack or even a handbag. The latest personal flying camera from DJI, as the manufacturer prefers to refer to its latest creation, is packed with innovation and the latest drone technology available on the market.

This year, IBC 2016 was not short on new lens announcements, that's for sure. However, one of the most anticipated and hottest announcements from the show came from Japanese lens maker SIGMA, who up until now have been manufacturing primarily photographic lenses. At IBC 2016 in Amsterdam, Sigma announced they will release a new lineup of cine lenses including primes and zoom lenses in early 2017.