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ARRI is responding to customer demand for higher resolutions by upgrading the already incredible brand new documentary style Amira camera with a 4K UHD (3840 x 2160) ProRes option up to 60fps in-camera recording on CFast 2.0 cards.

We recently had a chance to experience the new Panasonic Varicam 35 4K flagship at our Teddington base and were one of the first authorized resellers in the UK to do so. To say that we were impressed would be an understatement.

With a fantastic focal length range of 50mm-1000mm at T5.0 to T8.9 this is a must have lens if you are serious about shooting wildlife or sports. Its 4K performance also makes it ideal for cinema-style applications.