Visuals

Sony recently held a seminar on the wide variety of lens options for their E-mount cameras likes the full-frame Sony A7s and Super 35 Sony PXW-FS7. The seminar is entitled "An original approach to 35mm optical systems design for still & motion picture shooting" and covers input from both Sony engineers, Zeiss representatives and award-winning DoPs.

Avid has been a de-facto motion picture and broadcast industry standard for the past few decades, but in the past few years has faced serious competition from Apple with Final Cut Pro and then X, and more recently with the meteoric rise of Adobe Premiere Pro and the rest of the creative suite. Recently, Avid released Media Composer 8.4 - the latest update to its staple software for professional video editing.

Recently, Canon Professional, released a behind the scenes video of Director/Cinematographer Matthew Heineman who takes us behind the scenes at the making of Cartel Land, a documentary de-glamorizing the Mexican drug trade. The production used a Canon C300 as main camera, and the EOS-1D C for aerials.

Swiss-based film & TV equipment manufacturer ActionProducts just released their latest Alexa MINI accessories. Similar to their modular line-up of accessories for RED Epic/Scarlet, ActionProducts equips the Alexa Mini with everything you can dream of to configure them for everything from an A-Camera package to hand-held, rig, stabilized, gimbal or wireless operation.

Ever since it's introduction almost a year ago at last year's IBC trade show in Amsterdam, the 4K Sony PXW-FS7 departs from traditional Super35mm camera design as it combines lightweight optics, efficient compression with high-performance 4K, excellent color, wide dynamic range, in a minimalist, rig-less, ergonomic package optimized for Cinéma Vérité type production.