Visuals

ARRI just announced their highly-anticipated new camera the Alexa 35. Building on the legacy of the original ALEXA released 12 years ago, the ALEXA 35 represents the pinnacle of digital cinematography. ARRI has developed a brand new 4.6K Super 35 sensor capable of capturing 17 measurable stops dynamic range, more than any other digital cinema camera and ensuring compatibility with all your favourite spherical and anamorphic lenses.

ALEXA 35 is a 4K Super 35 camera that elevates digital cinematography to unprecedented heights. ARRI’s first new sensor for 12 years builds on the evolution of the ALEXA family over that period, delivering 2.5 stops more dynamic range, film-like highlight handling, better low light performance, and richer colours.

This week we are featuring Litepanel's announcement of their new Gemini 2x1 Hard panel - with an impressive maximum output of 23,000 lux, Adobe's latest HDR features for Premiere Pro and Tilta's Speed Rail Car Mounting Kit for the Hydra Predator Stabilization System.

Brighter than any other 2x1 panel, yet lighter than its peers, Gemini 2x1 Hard is a beautiful paradox delivering up to 23,000 lux of glorious high quality cinematic lighting in a lightweight agile fixture.

This week we are featuring CinCraft Mapper from ZEISS - A new lens data service for efficient VFX workflows, Bright Tangerine's new KASBAH Shoulder Support System and the new anamorphic 50mm T2.9 lens from budget cine-lens maker Great Joy.