Visuals

Sony announce their most advanced revolutionary full-frame camera to date. The new Sony a9 full-frame 4K mirrorless camera (model ILCE-9) deliveries unmatched speed, versatility and usability.

Canon unveils a new EOS 5D Mark IV C-log upgrade service following feedback from its global community of professional photographers and videographers. The upgrade, Canon Log (C-Log) can be added to the EOS 5D Mark IV camera, providing enhanced dynamic range and easier colour grading.

ARRI introduces a built-in wireless video transmitter in the newest model ALEXA SXT W ("W" for Wireless), a significant upgrade reflecting ARRI's commitment to continually improve the ALEXA SXT platform.

Sony just released firmware update version 1.20 for their PXW-X200 Professional camcorder. The new firmware activates the MI Shoe so users can use the UWP-D11 series wireless transmitter without any cables as well as power the unit through the MI Shoe. Streaming and Simultaneous recording to 2 x SxS cards is now available. The GPS module that is built-into the camera is now activated as well. 

ARRI has done it again - bringing out a lens that not that long ago many though wasn't possible to achieve. A wide angle anamorpic zoom! Cinematographers working in the documentary and film world would love the new possibility brought by this incredible new lens from ARRI. The new ARRI Anamorphic Ultra Wide Zoom AUWZ 19-36/T4.2 is a unique lens that perfectly complements the ARRI/ZEISS Master Anamorphic lenses by extending the range to cover extreme wide-angle focal lengths between 19 mm and 36 mm, without any sacrifice in image quality.