We're thrilled to announce that ARRI has just introduced its groundbreaking new Ensō Prime lens range, specifically designed to bring the ARRI's renowned quality to a broader audience of filmmakers and creators. As an authorized ARRI dealer, we're excited to offer these exceptional lenses that combine German precision engineering with Japanese optical excellence. The Ensō primes represents ARRI's commitment to supporting content creators at all career stages, including corporate and commercial filmmakers and owner-operators who previously might not have had access to ARRI's premium offerings.

What truly sets the Ensō series apart is the innovative Vintage Elements system. These interchangeable optics attach magnetically to the back of Ensō lenses, allowing filmmakers to quickly tune their look far beyond what conventional filters can achieve.

The full kit includes six Vintage Elements:

  • Three positive Elements creating soft-edged bokeh and Petzval-like image swirl
  • Three negative Elements producing diffuse centers with bright outlines for a more edgy feel
  • An Ensō Creative Adapter for creating your own custom looks

Even better, these Elements feature encoded chips that relay metadata about focal length, T-stop, and focus changes to the camera and monitoring systems. When paired with the ARRI Hi-5 hand unit, focus scale changes can be automatically compensated.

ARRI Enso Primes Highlights:

  • 14 lenses from 10.5 to 250 mm (350/500 mm with Ensō Extenders)
  • Full-Frame Coverage
  • Different looks via external lens tuning with Ensō Vintage Elements
  • Compact, lightweight, and flexible lenses designed for long ROI
  • 1:4 magnification ratio for exceptionally close focus
  • Core set includes six focal lengths and Vintage Elements Kit

More compact and portable than the Signature Primes and also versatile in their own way, the new ARRI Enso primes provide exceptional performance for feature films, narrative projects, documentaries, commercials and more.

These compact, lightweight lenses deliver stellar performance while maintaining a portable form factor that's perfect for fast-paced productions. Their standout features include:

  • Impressive close focus capabilities with a 1:4 magnification ratio on most focal lengths (10" close focus on the 32mm, just 3.7-inch from the front element)
  • Minimized breathing for seamless focus transitions
  • Stunning bokeh and natural fall-off
  • Consistent 95mm front diameter across most focal lengths
  • Aligned gear rings for quick lens swaps without disruption

The Full Range: Core Set and Beyond

The Core Set of six Ensō lenses (18, 24, 32, 47, 75, and 105mm) comes standard with the complete Vintage Elements Kit. For those with more extreme visual demands, the lineup extends to a total of 14 focal lengths, including wide-angle 10.5 and 14mm options, plus a versatile 250mm telephoto (which can reach 350/500mm with included Extenders).

Available Now

The ARRI Ensō Prime lens core set is available to order through us today, with shipping beginning in November. These lenses represent a safe, long-term investment for creators at any stage of their journey, bringing ARRI's legendary quality and reliability to productions of all scales. Contact us today to discuss how these revolutionary lenses can elevate your next project!

To see these great products in action, give us a call to arrange a demo on 0208 977 1222. If you want to learn more, head over to our website www.visuals.co.uk

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